BPERFECT

In our house we are all equal.

Our purpose is to inspire confidence and
self-expression through beauty, whilst fostering a global community united by
acceptance, equality and the simple truth of being true to who you
are. Through inclusive beauty and a celebration of diverse stories, we
empower our communities to embrace their uniqueness.

Brendan
McDowell’s journey is one of passion, resilience, and hard work. From humble
beginnings working in a fish market to a decade in sales, Brendan always
carried an ambition for something greater. At thirty, his drive led him to
recognise a gap in the beauty industry for a truly standout eyebrow product.
With just £500 in his pocket and an unwavering belief in his idea, BPerfect
Cosmetics was born. 

 

In
2017, Brendan stepped into the spotlight on RTÉ’s Dragons’ Den, where he
turned down an €80,000 offer from the Dragon’s - choosing instead to build his
dream on his own terms. That decision marked the beginning of an extraordinary
journey. From his family kitchen table, Brendan and the BPerfect team have
transformed into a multi-million-pound global brand stocked in thousands of
retailers across the globe and loved on social platforms worldwide. 

 

At
the heart of BPerfect however is a commitment to equality, inclusivity, and
diversity - values that drive every decision, every campaign, and every
product. As a brand it believes in celebrating individuality, empowering
voices, and ensuring beauty is a space where everyone feels seen and
valued. 

 

This
vision has not only won the loyalty of makeup lovers across the world but also
attracted incredible partnerships with celebrities, influencers, and
professional artists who share the same beliefs. From cult-status products
adored by Ekin-Su, Annalivia McGivern, and Michelle Regazzoli Stone, to the
brand’s own reality show Made Up in Belfast, BPerfect has become more
than a cosmetics brand - it’s a community – that’s only getting started.