OSMO is celebrating 25 years with a brand relaunch that includes a new logo, website and packaging.
The British professional haircare brand was founded in 2000, starting out with two products – Aqua Wax and Aqua Wax Hard. Over the past two decades, OSMO has expanded its portfolio to over 100 styling and care products, and colour solutions, which are available in more than 60 countries worldwide.
The rebrand introduces a new look with a modern, unisex colour palette that has been designed for inclusivity and contemporary appeal. Enhanced usability features include an embossed flip-top cap and soft-touch material.
Additionally, the product range has been refined with clearer segmentation for styling, care, colour and toning, with new additions to be introduced.
“OSMO has always been about fearless self-expression and empowering hair professionals with high-performance, innovative products,” said OSMO senior brand manager Sinéad McLaughlin.
“With this relaunch, we are reaffirming our commitment to quality, affordability and creativity – ensuring that stylists, barbers and consumers alike have access to the very best in professional haircare.”
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