Bia collection launched as part of Codex Beauty

Irish company Bia Beauty has been acquired by Codex Beauty and the first Bia collection is now available across the US and Europe following investment from venture capital firm Sekhmet Ventures, a beauty and wellness venture capital firm. 

Codex is a global collective of skincare brands dedicated to offering all-natural, science-backed beauty products to consumers of all ages and skin types. 

Founder of Bia Beauty Tracey Ryan is staying on with the company as master formulator and managing director of Codex Beauty Europe. Ryan is a herbal scientist who grew up making potions from plants that she foraged and harvested near her home. She created the Bia Beauty brand originally on her kitchen table in Dripsey in Cork while still a student and a new mom in Cork. 

As Bia Beauty has become part of Codex Beauty Europe, Ireland will be the hub for European operations. It will also continue doing R&D, development and technology transfer in Cork. 

“This is really new for me to be part of a global team and be able to have the experts that I’ve always wanted to have at my fingertips now, experts in regulations, sales and marketing,” said Ryan. “It’s absolutely a dream come true for a small brand like Bia. A benefit of teaming up with Codex is the ability to conduct clinical trials, which we previously couldn’t afford. The results of the first trial have been outstanding so far.”