Presence PR to represent make-up brand Ayu

The team at Presence PR has announced that as of 1 April, it is to represent Irish make-up company Ayu.

Ayu was set up by make-up artist Suzie O’Neill in 2015. Originally from Co Kildare, O’Neill was working as a make-up and beauty tutor and believed that the quality of the make-up brushes in the kits given to students at the college was extremely poor. After some research, Ayu was born with the name being derived from an Indonesian word meaning ‘very feminine and beautiful’.

Starting with a range of affordable, premium quality brushes back in 2015, the brand offering has expanded to include a signature eye shadow palette, a radiance cream and the newly launched easy-to-use brow pencil, with many new and innovative products in the pipeline.

Ayu is dedicated to empowering women with the tools and knowledge to bring out the best version of themselves. The brand’s ethos is to show women how to enhance what they already have rather than mask it.