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ALFAPARF Milano Professional is marking an important new milestone with the launch of BLONDERA Pro System with BETABOND technology.
This is a complete professional system for each stage of the lightening service, where product is formulated to work together. With no compatibility guesswork and no untested combinations, it allows the modern colourist to work with precision and ease.
At the heart of the new system is BETABOND technology, which is designed to preserve the bonds of the hair fibre, even during intensive technical treatments, protecting its integrity and leaving you free to express your creativity.
There are 16 products in the vegan BLONDERA Pro System, including two new bleaches – BLONDERA Violet High Lift 9 and BLONDERA Easy Lift Cream 7 – and a new BLONDERA Harmonizer toner .08. There is also a new Anti-Metal Primer, and a pH Balance Shampoo and pH Stablizer Conditioner.
Additionally, five new techniques have been devised for the launch campaign by ‘Blonde Creators’. ALFAPARF Milano Professional UKI has appointed its own Blonde Creators – Sabrina Hill, Siobhan Jones and Marianna Arnaut will support the launch and bring the BLONDERA Pro System to life.
“Traditionally, hairdressers would reach for one bleach out of habit, but today’s colour services involve multiple levels of lightening across multiple service steps,” said Aisling Nolan, field educator, ALFAPARF Milano Professional. “The BLONDERA Pro System gives them a toolkit, a product for every service to help colourists achieve their clients’ hair goals.”
According to Beatrice Moate, ALFAPARF Milano Professional education manager, professional colourists should never have to rely on guesswork when combining products from different brands. “Those combinations are rarely tested together, which can lead to inconsistent results and compromise hair quality,” she explained.
“With BLONDERA Pro System, every product – from preparation and lightening, through to toning and aftercare – has been specifically developed and tested to work in harmony. That gives colourists complete confidence that every stage of the service is optimised for predictable, high-performance results, while helping to maintain the integrity and cosmetic condition of the hair.”
To further support the launch, there are two courses – ‘Enter your BlondEra’ is an opportunity to explore the new looks created for the launch, and discover new techniques using the full system, while ‘Enter your GreyEra’ is specific to grey blending needs, whether transitioning from an all over colour to a seamless blend of grey, or strategic placement to enhance natural growth patterns. Suitable for intermediate to advanced level, courses will take place in Dublin, Sligo and Galway in July and August. Details are available on the Accademia website.
For more information, contact your ALFAPARF Milano Professional representative or call 045 856 490.
This is a sponsored post in association with ALFAPARF Milano Professional
