Alter Ego Italy has announced Leonardo Rizzo as its new creative director.
A highly respected hairstylist and educator, Rizzo is known for his technical haircutting skills and bold creative direction. In his new role, he will oversee upcoming trend collections, guide the brand’s visual identity, and support the growth of its education programmes, both digitally and through in-person masterclasses.
According to Alter Ego Italy, the appointment marks a significant milestone in the brand’s mission to evolve its global vision. and strengthen its commitment to stylist education. The move is part of its wider strategy to enhance its brand presence and engage its professional community through educator-led content and modern aesthetics.
“We are very happy and proud of this collaboration, which marks an important milestone in the new relaunch journey of Alter Ego Italy,” said Elena Colombo, head of marketing at Pettenon Cosmetics Group. “Leonardo’s vision of beauty aligns perfectly with the new codes the brand aims to embrace to build contemporaneity and iconicity.”
Rizzo added: “It is a source of pride and a great honour for me to embark on this exciting opportunity as creative director. Alter Ego Italy embodies the elegance and vitality of Italian style around the world – a brand whose values and vision I fully share: to inspire the industry by blending art, innovation and human connection in everything I do.”
Alter Ego Italy is distributed in Ireland by Kreative Salon Supplies. It said that it looks forward to bringing this exciting new chapter to Irish salons through premium product offerings, exceptional support and inspiring education experiences.
