BPerfect Cosmetics has opened its new Mini Megastore at Shaws Department Store in the Crescent Shopping Centre in Limerick.
Bperfect Cosmetics ambassador and Love Island star Ekin-Su Cülcüloğlu was on hand to cut the red ribbon at the launch, whcich was hosted by Sinead O’Brien, aka Sinead’s Curvy Style. Also in attendance were Annalivia McGivern, Michelle Regazzoli Stone of Mrs Glam and BPerfect founder Brendan McDowell.
According to Bperfect Cosmetics, the new retail concept marks a major expansion for the company within Shaws, transforming the in-store experience with a dedicated branded space that brings the immersive energy and impact of a BPerfect Megastore to Shaws Limerick. It said that it creates an experiential shopping destination within Shaws that goes far beyond the typical beauty counter.
The space offers shoppers access to an extended range of the brand’s products, services and collections. Customers can explore the Skin Studio skincare range, with on-site facials now available.
Designed to replicate the energy and style of BPerfect’s larger retail locations, the Mini Megastore also features a dedicated Voduz Haircare consultation area, which includes advanced scalp camera technology to help customers personalise their haircare routines.
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