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Phorest Salon Software has launched its new Benchmarking Reports, which are designed to empower salon owners with actionable, personalised insights to enhance performance, accelerate growth and position themselves amongst the best in the industry.
According to the company, with salon owners frequently wondering how well their business is really performing, the reports have been developed to answer precisely this question, providing professionals with clarity, context and practical guidance on their journey towards measurable success.
They offer personalised insights, benchmarking salons against local, national and elite top-performing businesses, and they aim to give salon owners a clear view of their market position, highlighting where improvements can be made to drive real, sustainable growth.
“At Phorest, we understand that numbers alone do not transform businesses – context and action do,” explained Luke Doolin, Phorest UK & Ireland country manager. “Our new Benchmarking Reports have been designed to give salon owners not just an accurate snapshot of their current performance, but a tangible roadmap for achieving their full potential.”
Central to the Benchmarking Reports are the 10 key business metrics crucial for salon success. These metrics, identified by industry experts as the core areas influencing profitability and long-term sustainability, include client retention; rebooking rates; new and existing client statistics; retail-to-service ratio; and average ticket values.
“Understanding exactly how you’re performing against competitors in these key metrics is vital,” said Doolin. “For instance, knowing your salon’s average rebooking rate in isolation is helpful, but understanding how it compares locally and against the industry’s top 1% turns helpful into transformative. It pinpoints opportunities for focused improvement and sets meaningful targets.
“One of the most powerful outcomes we’ve seen from benchmarking is the shift in mindset it creates. Salon owners move from being reactive to proactive, replacing vague assumptions with precise, actionable insights. The confidence gained from understanding their salon’s exact market position is transformative, and the results speak for themselves.”
Phorest’s Benchmarking Reports are regularly updated throughout the year, so salon owners can continuously monitor their progress and adapt strategies in real-time, he added. “Benchmarking isn’t about achieving perfection, it’s about continuous improvement. It’s about providing salons with clear, insightful comparisons and practical next steps.”
