Mintel report predicts 2026 to be a pivotal year for beauty industry

This year is set to be a pivotal year for the beauty industry, as personalised wellness, sensory experiences and authentic human connection redefine skincare and cosmetics, according to Mintel’s 2026 Global Beauty and Personal Care Predictions.

The report highlights three key shifts: Metabolic Beauty, Sensorial Synergy and The Human Touch Revolution, all driven by consumers’ growing focus on wellness, mood and individuality.

Metabolic Beauty merges health, technology and personalisation. Advances in biomarker testing and bio-intelligent tech are making it possible for skin and hair to act as accessible biomarkers. By 2030, moisturisers, serums and supplements may offer personalised diagnostics alongside cosmetic benefits. 

For salons and spas, this means incorporating wellness data into treatments and positioning themselves as trusted advisors offering both visible and measurable results.

Sensorial Synergy marks a move from results-led products to emotional, multi-sensory experiences. Beauty will become a mood-regulating ritual, using textures, fragrances, sound and immersive technology to create deeper connections. 

Professionals who design treatments that engage the senses through scent, soundscapes or tactile elements can turn services into memorable wellbeing experiences.

Finally, The Human Touch Revolution reflects a shift away from algorithmic perfection. Consumers crave authenticity, emotion and craftsmanship. Brands and professionals that showcase their personality, process and imperfections will foster stronger emotional connections. 

For salons and spas, this means celebrating skill and individuality, proving that in the future of beauty, the human touch matters most.