Andreia Professional has announced a strategic partnership with Salon Services and Sally Beauty to launch its nail category across 423 stores in Ireland, the UK and central Europe.
Founded in 1987, Andreia Professional is a Portuguese nail brand that offers classic and advanced formulas. The launch will feature Andreia Professional’s key collections, including Gel Polish, the original, white-bottled product for durable, professional-grade colour; True Pure, a vegan-friendly range, with no HEMA; Hybrid Gel, a gel-finish nail polish designed for natural nails and offering long-lasting wear and easy removal; and Builder Gel, a low-viscosity gel with a special builder brush.
“Andreia Professional has a rich heritage of expertise in nails, and we are thrilled to bring this to Sally Beauty and Salon Services,” said Paul McLintock, Andreia Professional’s country director for the UK & Ireland.
“Our partnership is a fantastic opportunity to showcase our quality products, while also providing the education and resources professionals need to succeed. We look forward to supporting customers in creating exceptional results with Andreia’s trusted products.”
Senior director of marketing at Sally Europe Dara Goolsby added: “We are excited to introduce Andreia Professional to Sally Beauty and Salon Services, a brand that shares our dedication to empowering nail professionals with high-quality products and expert knowledge.
“This collaboration brings Andreia’s trusted, innovative nail solutions to our stores and online across Europe. Together, we are committed to supporting both professionals and beauty enthusiasts, with premium vegan, cruelty-free products to elevate their nail care experience.”
