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The Beauty, Hair & Spa Awards 2027 are open for entries, with the final taking place at the InterContinental Dublin on 11 April, as part of the Professional Beauty & Hair 2027 show weekend.
There are 14 categories in total, and you can put yourself forward for one or more – for free!
We totally understand that it can be a bit daunting when you sit down to write your entry, so we have put together a guide to help you. This is your first opportunity to tell us why you should win, so follow our top 10 tips to make your application stand out from the competition.
1 Put your passion on display. Make sure the judges know how much you love your profession and care about winning.
2 Boast about yourself and your business. Think about what makes you proud, what your clients love about you – and put that in your entry. How else will the judges know you deserve to win?
3 Think substance over style. If you are worried you are not good enough to enter, ignore that voice and just do it. You don’t have to have a big and expensively decorated salon to get the panel’s attention. Every business has a personal story and that is what the judges want to hear, because every story is different.
4 Pay attention to details. These matter, so make sure you explain the whole client experience to the judges, and include areas such as the consultation, hygiene, aftercare etc.
5 Choose the right images. They make a big first impression, so be sure they look well. They don’t have to be professionally shot, but you need to look professional in them.
6 Include all your qualifications. By drawing attention to all your recent courses/training, you can show your commitment to CPD.
7 Elaborate where relevant. Don’t write a one-sentence answer to a question that says you’ve got 200 words. Use that full word count to really show your passion.
8 But also use bullet points and be concise. Bullet points are great for catching the judge’s eye. Reread you answers also and take out any sentences that are repetitive.
9 Do not rely on AI! As AI becomes more prevalant, the judges can tell if you have just pasted from ChatGPT. Do not go down this road if you want to stand out and be unique.
10 Remember your website and social channels. Make sure they look professional and, most importantly, are up to date with recent content or news about your business.
So, what are you waiting for? For more information on the Beauty, Hair & Spa Awards 2027 and to enter, visit here.
