Spa brand Aqua Sana has rebranded to Aqua Sana Forest Spa in a move that aims to better reflect its offering.
Aqua Sana was previously the umbrella brand for Center Parcs’ spa offering, with its Forest Spa component representing the hydrothermal facilities on offer at its spa locations.
According to the company, the rebrand to Aqua Sana Forest Spa incorporates the full offering to give the business a stronger identity by being more indicative of the forest setting of all its spa locations.
“Over the last five years, we’ve been transforming a number of our spas into our Forest Spa concept,” said Stuart Angus, director of spa at Aqua Sana Forest Spa.
“Across six locations, guests can explore up to 25 immersive and sensory experience, which have been inspired by the natural world, from volcanoes and hot springs to forest glades and mineral caves.
"As we’ve evolved our offering, we felt now was the right time to also evolve our branding to better reflect who we are to guests staying on a break at Center Parcs and our spa guests who are visiting for the day.”
The first Aqua Sana opened at Center Parcs Sherwood Forest in 1987. Since then, the brand has grown to include six spas in different locations across the UK and Ireland. Center Parcs launched in Ireland in 2019 with the opening of Center Parcs Longford Forest.
Meanwhile, Aqua Sana Forest Spa has announced it is adding Italian spa brand [comfort zone] to its offering, with five new treatments now available for clients to experience.
“As an award-winning, professional skincare brand and certified B Corp, we completely align with Aqua Sana Forest Spa’s mission to combine spa with the power of science and the beauty of nature through our bioactive, clinically proven formulas,” said Tracy Brasenell, UK country manager at [comfort zone].
“We look forward to delivering regenerative results and providing each guest with a truly unique and memorable experience.”
