BPerfect Cosmetics has unveiled its latest revamped Megastore at Blanchardstown Shopping Centre in Dublin, which is the company’s flagship store in the Republic of Ireland.
According to BPerfect Cosmetics’ CEO Brendan McDowell, the relaunch is part of a nationwide rollout designed to transform beauty shopping into an engaging, interactive experience.
Featuring an immersive design and a carefully considered range of products, the brand’s focus is on identifying and meeting the unique needs of every customer, he explained.
“We all know beauty isn’t a one size fits all. These stores are designed to reflect that. We want people to feel welcome, and create an experience tailored to help them find what they’re looking for.”
To celebrate the relaunch, McDowell was joined by Love Island star and BPerfect Cosmetics ambassador Ekin-Su Cülcüloğlu; Michelle Regazzoli Stone of Mrs Glam; and Denise Phillips of Voduz.
Special guests included Erin and Taylor McGregor, Kayleigh Trappe, Erica Cody, and the Dublin Ladies GAA team.
The new store features hair and scalp cameras to personalise haircare recommendations, along with the Base Bar make-up section. Brands on offer include Color Wow, Olaplex and Ella & Jo.
