BPerfect Cosmetics has opened its revamped megastore in CastleCourt Shopping Centre in Belfast.
The new outlet offers an immersive beauty experience and features state-of-the-art hair and scalp diagnostics cameras to create tailored haircare regimes. Customers can also avail of make-up application, eyebrow waxing and eyebrow lamination appointments.
Among the names who joined BPerfect Cosmetics CEO Brendan McDowell to relaunch the store was BPerfect Cosmetics ambassador Ekin-Su Cülcüloğlu , along Denise Phillips of Voduz and Louis Walsh.
BPerfect Cosmetics has also announced its partnership with Aeracha Uladh GAC, Ulster's first LGBTQIA+ inclusive GAA Team, and Glentoran Women’s FC.
“We are thrilled to partner with Aeracha Uladh GAC and Glentoran FC as we continue our mission to champion diversity and create spaces where everyone feels valued and accepted, ensuring that regardless of background, gender, identity or ability, everyone has a seat at the table,” said McDowell.
“Our partnerships aren’t just about sponsoring teams; they are about fostering a culture where differences are celebrated and embraced. Together, we're not only showcasing the beauty of make-up and sports, but also demonstrating the power of unity and understanding. We hope to inspire others to join us in building a more inclusive society, where every individual can be their most authentic selves. That’s what this brand stands for, and what really matters.”