Ciara McManus appointed Ireland JOICO Blonde ambassador

JOICO and Xpert Professional have announced Ciara McManus as the new Ireland JOICO Blonde ambassador.

McManus is the owner of Ciara McManus Hair Specialist, a boutique salon in Midleton, Co Cork dedicated exclusively to colour excellence and long-term hair health. She has over 20 years’ experience in professional hair colour services, and is known for her expertise in advanced blonding, corrective colour and low-maintenance blonde transformations. 

With a commitment to education, she has trained nationally and internationally, including specialist blonding and grey blending education in the UK with globally recognised colour experts. As a colourist and educator, she is known for translating complex colour science into practical knowledge for fellow professionals.

“I’m delighted to be appointed Ireland JOICO Blonde Ambassador, it is a wonderful opportunity to work with JOICO, a leading brand in professional haircare, with a dedication to creativity, education and excellence,” she said.

Chief commercial officer at Xpert Professional Shaun Kilpatrick added: “We’re delighted to welcome Ciara as the Ireland JOICO Blonde ambassador. Her expertise, artistry and passion for colour excellence make her a natural partner for JOICO, and we’re looking forward to this collaboration.”

JOICO is a division of Henkel Consumer Brands and is distributed in Ireland by Xpert Professional.