et al. and Cellstory UK & Ireland collaborate to support post-treatment skin confidence

et al. and Cellstory UK & Ireland have announced a strategic collaboration, which has been designed to support clinics offering Cellstory treatments by recommending et al. as the make-up brand of choice to complement professional treatment journeys and homecare routines.

et al. is the make-up brand created by the International Institute for Active Ageing (iiaa), while Cellstory UK & Ireland is a Korean professional skin treatment known for its patented microspear technology and advanced non-invasive skin renewal protocols.

The partnership aims to support long-term skin health, enhance client confidence and help practitioners offer a more complete treatment-to-complexion experience.

“As demand continues to grow for non-invasive treatments that deliver visible results with minimal downtime, clinics need complexion solutions that support clients beyond the treatment room,” says head of et al. Anushka Patel.

“Cellstory’s approach to advanced skin renewal felt like a natural fit for et al., given our shared focus on clinically driven, barrier-conscious skin health.”

Managing director of Cellstory UK & Ireland Kathy Elliott added: “We share very similar values in how we believe skin should be treated, with formulations rooted in science, barrier-supportive ingredients, and a focus on managing inflammation to promote optimal skin health.

“At Cellstory, our unique system is designed to prep, treat, and recover the skin, but we felt there was one important element missing: a post-treatment make-up solution that we could confidently recommend to clinics and clients.”