FBD Hotel & Resorts launches Irish sustainable spa brand Fréamh

FBD Hotel & Resorts has introduced Fréamh, a new Irish-made sustainable spa brand that will be exclusively available in the spas across its hotel portfolio, which includes Castleknock Hotel Dublin, The Heritage Laois, Faithlegg Waterford and Killashee Kildare.

Rachael Blackmore is the brand ambassador for Fréamh, which is the Irish word for ‘root’. The collection aims to reflect grounding, balance and a connection to the natural rhythms of the island of Ireland. 

To create Fréamh, FBD Hotels & Resorts partnered with an Irish-owned wellness company, whose founder has over three decades of experience in the spa sector.

The collection features 10 ritual treatments and 14 retail products, inspired by four themes around the elements of earth, sea, air and shoreline.

Fréamh also has a sustainability focus, using low-impact materials and ingredients. It also uses Irish supppliers, where possible, while the brand is 100% vegan and cruelty-free.