An Irish barber has been named as Dior’s new grooming expert with the Sauvage Barber Crew.
Dublin-born Hayden Cassidy began her career in Ireland and is now based in the UK where she runs Croí, a creatively driven concept space that focuses on men’s hair and grooming.
In an Instrgram post, Dior said that her “raw and unique artistic vision of barbering is inspired by the countries and cultures she has travelled to”.
“She holds a firm belief in what Sauvage represents: Sauvage symbolises freedom. It is the embodiment of confidence and authenticity,” it added.
Cassidy said that partnering with Dior is a “dream come true”. “I’ve been fortunate to work in the hair and grooming industry for years, showcasing and creating styles around the world. Barbering has always been my number one passion and this opportunity is an incredible step for me and, I hope, for the barbering industry.
“Dior is an exceptional brand to be affiliated with. they focus on detail and high quality, which is something that I truly value in my work. The Dior grooming products are a staple for my kit, they are exactly what i need to create premium services for my clients.”
