Joico announces Kate Hudson as first global celebrity spokesperson

Joico has unveiled actress, singer and entrepreneur Kate Hudson as its first global celebrity spokesperson.

The brand, which is celebrating its 50th anniversary this year, launched its campaign and partnership with Hudson this month, and it is set to last to the end of the first quarter of 2026. 

Hudson will be featured throughout advertising for the brand in all digital mediums, including social media globally, and in print and in-store advertising and merchandising for the  North American markets.

According to Joico, the campaign will place the brand front and centre for many at-home consumers, while speaking to the professional hairdresser community, and continuing its support and engagement with its primary audience.

Joico is distributed in Ireland by Xpert Professional.