NAK Hair hosts inaugural European Collective Summit In Mallorca

NAK Hair hosted its first European Collective Summit in Mallorca in September, as the brand’s global community of distributors, salon partners, ambassadors and creative teams were brought together for an immersive four-day creative retreat.

Set against the scenic backdrop of the five-star Hacienda Son Antem, the summit featured a blend of strategic business insights, hands-on artistic education and networking. 

It commenced with an exclusive day tailored for international distributors, focusing on market trajectory, business growth and a first look at NAK Hair’s upcoming product innovations. 

Over the subsequent days, salon owners, stylists and industry partners joined the event for an intensive educational programme led by guest artists and brand ambassadors, including Andrew Barton, NAK Hair European brand ambassador, who delivered masterclasses bridging editorial hair design with high-end commercial technique.

“One of the things I loved the most was the energy,” he said. “There were times when I got really emotional because there was just this energy and vibe from all these incredible creative and professional people coming together, exchanging ideas, creativity and passion for great hair. It was the perfect example of true collaboration, and I cannot wait for next time.”