Alfaparf Milano Professional announces two new ambassadors

Alfaparf Milano Professional has appointed Lisa Whiteman and Paul Falltrick as ambassadors for the brand.

Colourist and award-winning hairdresser Whiteman is taking up the role of colour brand ambassador UKI. 

With a career spanning over 35 years in London's West End, both in partnerships with others and solo ventures, Whiteman has also spent over a decade travelling the globe as an international artist. Passionate about educating others about the nuances of colour, Whiteman and and her team are now based out of Smiths Salon in Soho in London.

 “It’s great to join the Alfaparf Milano Professional team, and to work with a colour house that consistently improves its colour products, as well as introducing technology and patents before anyone else,” she said. “In my colour work, I need product formulas that challenge the status quo, and that is why joining the Alfaparf Milano Professional family is the start of something really exciting. I cannot wait to share the brand with fellow colour enthusiasts in the UK and Ireland.”

Meanwhile, multi-award-winning hairdresser and global educator Paul Falltrick has been appointed Alfaparf Milano Professional brand ambassador UKI.

With more than 35 years’ hairdressing experience, Falltrick started his career at John Frieda as Nicky Clarke’s assistant, where he quickly acquired expertise on editorial shoots, stage work, shows and TV.

Also passionate about education, has travelled the world sharing his expertise and techniques with global audiences. He is now based in GFC Hairdressing in Hornchurch, Essex where he combines working with his clientele with educating and motivating the industry.

“I’m super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum,” he said. “I am really looking forward to working together on our mission to elevate the art of hairdressing.”