Alfaparf Milano Professional appoints digital brand ambassador

Alfaparf Milano Professional has announced global cutting educator Ben Brown as its new digital brand ambassador UKI.

The owner of Bbeducation, Brown has over 20 years' experience in education and is the author of the Bb’Bible, which has sold in over 100 countries. Brown also has more than 300,000 followers on Instagram.

“It’s an honour to welcome Ben to the Alfaparf Milano Professional family,” said David Donnellan, on behalf of Alfaparf Milano Professional. “We have been lucky enough to work with him in the past and have been impressed with his pragmatic approach to education and how he takes away the fear factor of precision cutting. 

“Ben has carved out a niche for himself with his online and offline education and content, and as Alfaparf Milano Professional is a brand built on education, we feel this partnership is the perfect match as we share the same values.  We can’t wait to create something dynamic together as we work on growing awareness of this incredible brand.” 

Brown said he is excited to join to Alfaparf Milano Professional family. “I’ve been doing freelance education for six years and have been fortunate enough to achieve most of my goals, but the one thing I miss is being part of a team. I feel now is the right time to do something bigger.

“I have been a long-time admirer of Alaparf Milano Professional and their attitude towards great education for the professional – not to mention Piero Gentile and Paul Stafford, who work with the brand and who are two of my favourite hairdressers. I am delighted to be part of a family that will together contribute towards each other's success in Ireland and the UK.” 

Brown will take up up his position from 1 September 2023.