Alterna appoints new education manager for EMEA and UK

Alterna has announced Christin Bonness as the brand’s new education manager for EMEA and the UK.

Bonness previously worked with Marlies Möller Haircare, and spent the last 12 years in key roles with premium skincare brands such as Juvena, Clinique, Origins and Estee Lauder.

In her new role, she will focus on creating new physical and digital training concepts to support Alterna’s objectives and goals.

“The role of the education manager is one that I feel very passionate about,” she said. “I am looking forward to creating new training opportunities, which will assist Alterna in growing in accordance with their objectives.

“We are living in interesting times, and we have the opportunity to train, exchange ideas and innovate in new and exciting ways. As Alterna is known for being inspired by skincare science, I feel my heritage in working with many premium brands will be particularly useful.”

Alterna is distributed in Ireland by Xpert Professional, which recently announced the appointment of Audrey Shanley as its brand development manager.