American Crew announces Ireland and UK All-Star winners

American Crew has announced that Ciara Madden from Marks Barbers in Dublin has been named the Ireland winner of the 2021 All-Star Challenge in the first round of the brand’s global grooming competition.

Keith Quinn from Roches Barbers came second, while Anne Marie Mcllwraith from Just For Men and Donata Grigaitiene from Best For Men were named as finalists.

Serena Hussain Hill from TONI&GUY Birmingham has been named UK winner, while George Smith from TONI&GUY Salisbury came second.

The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks with American Crew products, which capture the spirit of the brand.

“It means so much to me, I’m still shaking after hearing the news,” said Madden. “I’m very honoured and grateful for the opportunity, thank you so much American Crew and all the judges.”

“The past year has taught us a thing or two about our community and our American Crew family,” said Matt Horder, Revlon Professional commercial director for UK & IE.

“Continuing to strive in the face of adversity is a testament to their dedication, strength and spirit. We know it’s been so difficult to not only navigate this pandemic and all it encompasses, but also stay inspired and energised for the year to come, which is why we  were so excited to run the American Crew All-Star Challenge this year.”

As the All-Star Challenge progresses, the cut and style created by the Ireland and UK winners will be submitted to the American Crew All-Star Challenge Global Committee, who will name five top competitors as the 2021 Global All-Star Challenge winners in June.

The winners will receive a number of prizes, including $5,000 and a trip to Barcelona in Spain to participate in an editorial photo shoot directed and shot by American Crew founder and renowned photographer David Raccuglia.