Dermaceutical range BP Derma launches in Ireland

Wicklow-based Eden Beauty Group has launched dermaceutical range BP Derma (Beauty & Pharma Dermaceuticals) to the Irish market.

Developed using a high percentage of active ingredients, DP Derma is a ‘clean’ cosmecutical range that is designed to simplify clients’ homecare regime, and priced to make great skincare attainable for every age and budget. Eden Beauty Group trialled the range for over a year before bringing it to the Irish market.

“With the rise of online sales, and lockdown forcing salons to get online and set up stores, we felt the timing of this launch was perfect,” said Eden Beauty Group’s managing director Susan Fox.

“The products contain no fragrances, mineral oils, parabans, colourants, quats or pegs. They are made using a high percentage of actives, and the philosophy of the brand is that client’s skincare routines should be easy, give great results and be good for your skin, and also be affordable. This is where BP Derma cannot be beaten. With an RRP of €15-€28, this range offers incredible value for money and makes dermaceuticals attainable for every client.

“There is a huge number of people who will never step foot in a salon, but by offering them a simple, well-priced, results-driven solution online, you are tapping into another market and attracting a whole new set of clients.”