Digital Salon Group launches new online booking system 

Digital Salon Group has launched Requestonlinebookings.com, a new online booking system that is aiming to make beauty sector bookings simpler, more user-friendly and affordable.

According to the salon website and software provider, the new system will support hair and beauty salons, aesthetic clinics, barbers and freelance professionals to offer easy to manage, fuss-free, non-technical online bookings to their clients.

“Large software systems can often be difficult to navigate and businesses may be paying for features they don’t use or need,” said Brian O’Sullivan, head of marketing at Digital Salon Group.

“Rather than adopting existing and often not-fit-for-purpose software to the specific dynamics of a business, we started by designing a purpose-built online appointment system that is constructed around what salon owners tell us that they will like and use.

“We didn’t convert existing software; we designed new software specifically for salons and stylists that is exactly tailored to their commercial and marketing requirements, while being cost-effective and easy to access and use.”

Features of the new system include no monthly fee, no sign-up fee, calendar control, optional free website landing page, SMS and email appointment reminders, and ability to take deposits and charge up front to reduce no-shows.