Dublin's Wildflower wins 2021 Ireland L’Oréal Colour Trophy Award

The L’Oréal Colour Trophy 65th Grand Final took place in London on Monday, 13 September, with a number of Irish salons and stylists winning awards.

Hosted by TV and radio presenter Vick Hope, guests watched the action on the main stage and streamed live into their sitting rooms.

Dublin’s Wildflower won the 2021 Ireland L’Oréal Colour Trophy Award, while Zeba Hairdressing SWS was awarded second place and Komb Professional Hairdressing came third.

The Men’s Image Award for Ireland was won by Richard Michaels, with The Academy Barber Celbridge named as runner-up. The L'Oréal Professional Star Award for Ireland went to  Shannon Kenny from Wildflower. 

The first virtual Grand Final show, which was a mix of virtual and on-stage action, featured four salon show teams, including Dublin's Sugar Culture. The hair and beauty group has four salons – Brown Sugar, Sugar Cubed, Sugar Daddy Barbers and Sugar Coated.

Entitled I, Sugar Culture’s fourth runway show was an immersive virtual experience inspired by the messaging of equality and individuality, with the concept of ‘I’ centred on the noun’s definition of someone aware of possessing a personal individuality.