Flair launches private Yellow Facebook group for hair professionals

Flair Hair & Beauty Supplies has launched a private Yellow Facebook group for its professional hairdressing customers.

According to Flair, the Ye Professional Ireland Group has been developed as a private and safe virtual space for Yellow customers to share information and learn more about the Italian brand.

Part of the Alfaparf Group portfolio, Yellow products include an extensive permanent collection; a bleach range that contains aloetrix and quinoa to preserve the keratin chains within the hair; shampoos and conditioners; and styling solutions. Each Yellow product features advanced technologies that use natural ingredients, and all its colour products can be changed from a permanent to a semi-permanent dye with a tone-on-tone creator. The brand also has an education focus, both online and in the classroom.

Flair said that through the new Ye Professional Ireland Group, hairdressers will be able to engage with fellow Ye users; they can ask questions on topics such as Yellow colour and retail, and will receive answers from their peers or the appointed Yellow technician. They can also use the group as a platform to share any creative looks they have completed using Ye products.