German skincare brand Skinmade launches in Ireland

Skinmade has officially launched in Ireland and is available in Akina Laser & Beauty Clinic on Dublin’s Leeson St – the brand’s first registered Irish reading clinic.

The German personalised skincare brand uses advanced technology and artificial intelligence to develop personalised products.

According to Akina, with a number of different factors such as weather, stress, hormones and lifestyle determining the condition of a person’s skin, Skinmade is the first skincare brand that takes the time to listen, measure and understand the skin’s needs in order to offer products that are 100pc individual and optimally adjusted ingredient-wise.

Skinmade’s scientists have developed an advanced, original biophysical skin reading system that captures exactly what a person’s skin currently needs. This system takes the data from the skin, translates it into a set of ingredients, freshly mixes up the formula and creates the person’s personalised moisturiser. The idea behind the brand is to acknowledge the skin as its own beauty and health expert.

“Originally we were working with this technology in the Fraunhofer-Institute in Germany, when we realised the potential to use this intelligence for personalised skincare,” said Skinmade’s founder Dr Lars Rüther. “Today we are absolutely at the forefront of this capability within the worldwide skincare industry.”

“I am particularly excited about the fact that this takes the guess work out of choosing a moisturiser for people,” added owner of Akina Eavanna Breen. “You now have the perfect moisturiser made by your own skin’s exact needs.”