ghd launches first ever cordless styler at event in Milan

ghd has launched its first ever compact and cordless styler, which the brand said will allow stylists to top up styles in the salon, studio or on the go.

Light and portable, ghd unplugged features a 45-second heat-up time and up to 20 minutes of continuous styling.  

It contains hybrid co-lithium technology, a combination of long-life lithium-ion batteries with ghd advanced dual-zone technology, to guarantee the optimum styling temperature of 185°C across both plates. It can be charged in the salon, studio or on the go using the USB-C charging cable.

“We are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs,” said Jeroen Temmerman, ghd CEO. 

“Our ghd R&D team have developed the latest battery and heat styling technology, which allows us to launch unplugged, a portable cordless styler that delivers the superior performance our tools are known and trusted for, giving consumers and stylists the flexibility to style anywhere, any time.”

ghd’s new international ambassador Chiara Ferragni is the face of the ghd unplugged campaign and announced its launch at a special event in Milan.