Google for Small Business launches for Irish SMEs

Google has launched Google for Small Business, a website specifically dedicated and designed for small Irish businesses to help them take their business online, and continue to reach customers in the midst of the Covid-19 pandemic.

According to the internet giant, the search term ‘buy Irish’ increased by 3,500% in 2020, and by nearly 6,400% during peak shopping seasons. It said it wants to help Irish businesses leverage current consumer sentiment by using the online tools available to them.

The free online platform will guide businesses along their online journey, from setting up their Google Business Profile to creating a website, along with giving tips and advice on how to reach and grow their customer base. The site will also allow business owners to tailor their approach, in their own time, to operating online based on their own specific needs.

“This online platform has been set up at a crucial time for small businesses, many of whom have faced great challenges over the past year due to Covid-19, and need help adapting and growing online,” said Alice Mansergh, Google’s director of small business.

“Over the last year we have seen some great success stories from small businesses that have pivoted to sell and engage with their customers online. Google for Small Business was designed to help more businesses leverage the supports available and start taking the small steps to overcome the impacts of the pandemic and experience similar growth and success. One of the key insights we have gained from working with small businesses is the need for a practical, step-by-step guide to operating online and that is exactly what Google for Small Business is.”