Ireland winner of Next Color GenHAIRation announced

Colourist Amanda Hogan from Ross Adams Hair & Beauty, Tallaght, Dublin has won the Ireland final of the Alfaparf Milano Professional Next Color GenHAIRation contest, which was held at Accademia, Dublin.

Entrants had to conceive, combine and create a brand new hair colour, with six candidates selected to compete at the Ireland final.

These six finalists, with their models, had to showcase their artistic talent with a wearable and contemporary creation that brought out the best of their colour mix.

The judging panel included Vivica Davies, international technical educator, Alfaparf Milano Professional; Beatrice Moate, Alfaparf Milano Professional educator manager; Michelle Regazzoli Stone, make-up artist and influencer; and Eileen Ryan, consumer PR consultant.

Having won the Irish final, Hogan will take part in the global final in October next year, when each country’s winner will compete, using the same model from their local heat, to be crowned overall winner of the Next Color GenHAIRation contest.

The winning shade will become an official colour of Alfaparf Milano Professional, with the creator also receiving a range of prizes, including participation in the brand's 2023 collection, and visibility on its social media platforms.