Irish business Beauty Results rebrands as The Kind Brand Company

Dragons’ Den entrepreneur Noelle O’Connor has rebranded her Beauty Results business, which is now known as The Kind Brand Company.

In March 2010, Kildare beauty therapist O’Connor introduced TanOrganic on the  RTÉ  TV show, which resulted in her securing investment in her tanning lotion.

Within the first three months, TanOrganic had reached the €1m milestone in sales, and went on to be distributed across Europe, as well as in Kuwait, Chile, Australia, New Zealand and South Africa in its first year.

Over the next 10 years O’Connor grew her Beauty Results business into a range of organic skincare and beauty products, serums, body oils and tanning accessories. She has now given the company a complete refresh and is trading under the business name The Kind Brand Company.

According to O’Connor, with sustainability at its core, The Kind Brand Company will continue to fight for healthy, nourished skin and a happy planet. “People and the planet will continue to come before profit, and our team is dedicated to delivering a little bit of sunshine in every bottle every step of the way.

“The Kind Brand Company’s mission is to make ethical products through innovation and integrity. We strive for first-class quality for all of our brands – TanOrganic, the newly launched VeganTan and our third brand Skin Magic.

“We recognise the magnitude of the industry’s plastic problem, so we have pledged to make a real impact by spreading kindness and giving back to the planet with every product we make. For every bottle of TanOrganic and VeganTan sold, The Kind Brand Company funds the removal of 1lb of ocean-bound plastic from the environment.”