James Earnshaw appointed Wella Professionals global ambassador

Wella Company has announced that UK-based hair colourist and stylist James Earnshaw has been appointed Wella Professionals global ambassador.

Earnshaw is a multi-award-winning hairdresser with a big social media following, thanks to his engaging content and passion for colour transformations. In his new role, he will work exclusively with Wella across its colour, care and styling brands.

He will also collaborate closely on core strategic areas, including partnering with Wella’s R&D team, shaping innovation, new services and the creation of new collections, showcasing Wella at global events, and educating hairdressers around the world.

Earnshaw has worked with Wella for the last decade, in recent years as digital colour ambassador for the UK and Ireland.

“James has been part of the Wella family for many years and we have watched him rise through the ranks,” said Hugh Dineen, president, global brands & global CMO. “He is a young, talented and versatile artist who brings a unique blend of strong creative artistry and outstanding execution abilities, combined with an excellent digital presence. This puts him in a unique convergence of where the industry is heading in the coming years. We are pleased that James is becoming one of the youngest artists to take on this role.”

Earnshaw added: “I am honoured and privileged to have been appointed global ambassador for Wella Professionals. I have worked closely with the Wella family for the majority of my career, and I truly believe in all its values. I love Wella’s innovation, they allow me to push boundaries and unleash my creativity.”