Jordanna Cobella announced as Wella Professionals ambassador

Jordanna Cobella has been announced as the new Wella Professionals UK & Ireland colour trends ambassador.

Known for her cutting-edge, forward-thinking creations, Cobella has won multiple awards and is a regular contributor to both trade and consumer press. Creative director for Cobella salon in Kensington in London, she is also the author of The Mindful Hairdresser.

According to Wella Professionals, in her new role Cobella will embrace all things colour as she works alongside the brand to showcase its portfolio of colour products.

“Jordanna has been an integral part of the Wella family for many years and we are delighted that she will now be sharing her incredible expertise in a much greater way,” said Max Amen, general manager UK & Ireland, Wella Company.

“Jordanna is one of the most creative colourists in the industry today and her passion and enthusiasm, teamed with her ability to create incredible hair, makes her the perfect brand match. Her knowledge of trends forecasting will bring a significant new dimension to our ambassador line up at Wella.”

Cobella added: “I am so excited about this new role and can’t wait to get started. Hairdressing is in my blood and I love being part of the Wella family. I believe they have the greatest innovation, education and products in the professional market, so to be partnering with Wella is a huge honour.”