Matrix launches Colour Me Happy campaign with free education

Matrix has launched a new Colour Me Happy campaign, which is designed to inspire hair colourists who are looking for new ways to excite their clients with everyday techniques and colour.

Matrix artistic ambassadors Ria Kulik, Desmond Murray, John Anthoney and Niall McNulty have created three looks for every client possibility, using the SoColor range to achieve the colour. The range is made up of SoColor Blended, SoColor Extra Coverage, SoColor Reflect and SoColor Blonde.

Using everyday techniques to enhance natural tones, add dimension and depth to all hair types, the applications will boost any colour business and meet clients’ needs, according to Matrix.

The three colour services are Chocolate 3D Balayage, which uses three complementary colours to achieve a multi-dimensional look; Bronde Ring Lights & Ribbons, a ring light technique to give an instant pop of colour and brightness; and Glossy Autumn Crescent, a warm colour palette that can be tailored to every client.

The campaign is supported by free education,which is running to the end of October; hairdressers can learn how to recreate the three techniques on three different types of hair on the L’Oreal Access website.