Matrix UKI announce Zoe Irwin as editorial colour & trend ambassador

Matrix UKI is has announced Zoe Irwin as its new editorial colour & trend ambassador.

According to the hair brand, Irwin will lead the development of curating emerging hair trends from global inspiration to the Matrix salon floor.

Known in the industry for her vision and creativity, she will be partnering with Matrix on upcoming projects to develop new services and skills within Matrix’s colour and styling portfolio.

“We’re delighted to welcome Zoe to the Matrix family,” said Sussan Verghesse, brand general manager, Matrix. “Her editorial vision, combined with our formula innovation, will bring a new dimension to Matrix, and inspire our community of hairdressers.” 

Irwin added: “I’ve watched the Matrix journey over many years in the industry, and I’m thrilled to join their community of passionate, expert hairdressers and educators. I’m looking forward to developing new colour trends and techniques for the next generation of salon services.”