Moroccanoil announces partnership with Oceana

Moroccanoil has announced that it has partnered with Oceana, the largest international advocacy organisation focused solely on ocean conservation.

According to Moroccanoil, its support will allow Oceana to continue advancing science-based, policy campaigns that will help protect and restore the world’s oceans to their former levels of abundance.

The hair and body brand said it is committed to continuously improving practices across the company, as it works to reduce its environmental impact and contribute to the creation of a more sustainable future.

These improvements include continuing to rethink the brand’s packaging, products and operations. In July 2022, Moroccanoil will transition to the use of 50% post-consumer recycled plastic in the bottles for all shampoos and conditioners.

Combined with the post-consumer recycled plastic already used in the packaging for other Moroccanoil products, this will reduce the consumption of virgin plastic across the brand by more than 500 tons over the next five years.

Founded in 2008, Moroccanoil began as an argan oil hair treatment and has since evolved into a full line of hair and body products. The brand is distributed in Ireland by Xpert Professional.