National Beauty adds Color Wow to its brand portfolio

National Beauty Distribution has announced the addition of Color Wow to its professional portfolio.

Color Wow is a complete line of professional haircare products, which aims to solve every unaddressed issue related to colour-treated hair.

Founded by Gail Federici, the brand was created following a 25-year history of award-winning beauty product innovation. The range promises to solve every single issue associated with colour‐treated hair, including taming frizz and brightening blondes.

In 2021, celebrity hair stylist Chris Appleton joined forces with Color Wow to launch the Money Masque.

“Color Wow is arguably one of the most innovative and desirable brands in the world,” said Kieran Walsh, founder and CEO of National Beauty Distribution, which is headquartered in Cork.

“I couldn’t believe it when the call came in, and even though my door is mostly closed to new brands, I swung it open and nearly off the hinges for Color Wow. I had secretly – and with much envy – been watching the brand grow and already understood the potential. It is a testament to our team and the superb work they have done over the years that a global brand such as Color Wow would choose us as exclusive distributors for the Republic of Ireland and Northern Ireland.”