New closing date for Next Color GenHAIRation contest

Alfaparf Milano has extended the closing date for its Next Color GenHAIRation contest to 19 October.

The company is inviting stylists to mix their favourite nuances to create a brand new colour. To enter, each participant must create a new and original nuance, colour a real strand of hair and submit it along with the nuance recipe.

An Alfaparf Milano colourist from each country will select the six best nuances, then the top six finalists, with their models, will take part in a local competition, showcasing their artistic talent with a wearable and contemporary technical-stylist creation that brings out the best of their new colour mix. In Ireland, the local final will take place in Dublin on 21 November.

The winning country creations will compete in the Global Final in Italy in May 2023, and the winning nuance will become an official colour of the Alfaparf Milano brand.

The winner will also receive a range of prizes, including participation in the 2023 collection, visibility on the brand’s socials and an official plaque.