Osmo announces distribution expansion into Ireland

Osmo has announced its distribution expansion into Ireland, and the appointment of  Debbie O’Keeffe Crinnion as new lead educator for the region.

O’Keeffe Crinnion is the award-winning owner of Montana Blu Hairdressing & Academy, based in Fermoy, Co Cork.

According to Osmo, she will be bringing her passion and flair for colour, styling and barbering to the professional colour house family. Having started her career in hairdressing at the age of 14, she went on to build her own business, before opening her academy in 2017.

“I love seeing students grow; taking a piece of information that can be overcomplicated and explaining it in simple terms,” she said. “It’s only through education that your mind can broaden, and things makes sense.

“I’m truly honoured to be lead educator for Osmo in Ireland; to educate people on their versatile products and how easy they are to use, both in the salon and at home. Osmo listens to stylists, and creates products with them in mind.”

“We’re delighted to welcome Debbie into the Osmo family, and look forward to exciting things to come in 2021 and beyond,” said Osmo brand manager Sinéad Mclaughlin.