Passion Beauty to open new Dublin store

Passion Beauty is launching a new store in Dublin, with the Ballymount outlet set to open when the Covid-19 restrictions are lifted.

The Irish-owned company supplies professional beauty products across a range of sectors such as nails, waxing, tanning, skincare, brows and lashes. Its brands include Hive of Beauty, Halo, Kaeso, Refectocil, Vani-T, Salon System, Thammy Lash and Cuccio.

Founded in 2014 by James Parletti, Passion Beauty started out as a mail order and online store, and the new 1,500 sq ft premises is part of a planned expansion of the business.

“The business has been growing every year and we now supply salons across all of Ireland, as well as several beauty colleges,” he said.

“We needed to move to a bigger premises, and decided to open a store also to give customers the option to shop there, as well as getting goods delivered. The new outlet will be open for business Monday to Friday as soon as restrictions for retail have lifted.”

Passion Beauty currently employs two staff and plans to add to this over the next year.