#SKPCollective participates in shoot with Nick Irwin

Schwarzkopf Professional’s #SKPCollective has taken part in a shoot with the brand’s global styling ambassador and session stylist Nick Irwin.

The shoot for Hunger magazine was the first step in a year-long programme of activities the digital influencer group will participate in. Irwin is hair editor for Hunger magazine, which is the brainchild of photographer Rankin.

The #SKPCollective is Schwarzkopf Professional’s team of digital influencers, who were selected in April and includes Ashleigh Farrelly from Hair by Ashleigh in Dublin (@_hairbyashleigh).

The other five are Justin Mackland, Ishoka (@justinatishoka); Darcey Clarke, Ashley Gamble (@darceymariahair); Stacey Whyte, Cheveux (@cheveuxsalonx); Rebecca Jacques, Daniel Granger (@rebeccajacques_hair); and Justine Weir, Tweedie & Marshall (@_styledbyjustine). Due to Covid-19 lockdowns and travel restrictions, they had not been able to meet in person ahead of the shoot.

“The #SKPCollective are six talented hairstyles in their own right,” said Irwin. “I wanted them to be able to create and shoot under my guidance with a young, diverse, inclusive and cool cast, letting their individuality and character take centre stage. The hair was an eclectic mix, dependent on the cast’s personal aesthetic, but all with a very effortless and confident look. I wanted the images to reflect the location – the streets around the studio – and to feel almost as if the collective had shot them on their phones. The narrative builds on the idea of like-minded new-age influencers coming  together through a creative collaboration.”

On the day, the team worked alongside Irwin and his assistant Ellie Bond to prep all of the 10 models in the studio, before pairing off to support and touch up the different looks on location. Over the course of the shoot, the six members got to work with a diverse line-up of models, using skills such as braiding, working with wigs and hair pieces, and utilising both the OSiS+ and OSiS+ Session range of products to shape, rework and transform looks.

“We wanted to do something super special after the last year; to bring together the #SKPCollective and give them a window into the session world,” said Irwin. “I was so impressed by the whole team and can’t wait for everyone to see the finished results.”

The shoot will be published in the September issue of Hunger magazine.