STMNT launches dedicated Instagram for Ireland and UK

STMNT Grooming Goods has launched a dedicated Instagram for its Ireland and UK community.

Founded by Julius Arriola, Sofie Pok and Miguel Gutierrez, STMNT is a brand that has a mission to rewrite the standards of grooming. It has adopted a collaborative approach to creating three distinct styling collections, accompanied by a five-piece care line,

According to the founders, grooming has been reimagined, as classic codes of masculinity have been challenged and modern barbering is sophisticated, lifestyle-driven and genderless, and image-conscious individuals choose brands that align with their values, reflect their personality and are designed to make a statement.

“We respect those that choose to make bold, authentic statement – and we're here to help,” they said. “We're creating a community that positively inspires the industry: people that stand up for what they believe in, take a collaborative approach and want to align themselves with a brand that goes beyond product – a brand with purpose.”

The social platforms are now live and can be followed on @STMNT.UKI on Instagram and Facebook.