Sweet Squared announces appointment of Lashus general manager

Sweet Squared has announced the appointment of lash and brow industry expert Jenny Hodgson as the new Lashus general manager.

The lash lifting and extension brand was launched in Ireland by Sweet Squared in 2019. According to the company, since launching, Lashus the Lift has cemented its status as one of the most reliable lash lifts on the market, and the treatment continues to grow in popularity, with clients looking for natural looking enhancements.

With over 12 years in the lash and brow industry, Hodgson will work on growing the Lashus brand both here and internationally.

“Client demand for enhanced lash and brow treatments continues to flourish, with the lash industry expected to reach a value of €1.3bn sales globally in the next five years,” she said.

“There’s still so much more potential for the brand and for our beauty customers, as lashes and brows become a staple of clients’ beauty requirements. I’m looking forward to working with the Lashus team and our customers on our new product development and strategy for the future.”