The Original MakeUp Eraser relaunches in the Irish market
The Original MakeUp Eraser has been relaunched in Ireland and is available for salons to retail from Chleo Enterprises.
The brand was founded in the US in 2013 by Lexi McCarthy, who launched her product after discovering a way to remove all make-up with no chemicals, no oils – just water.
She invented the cloth after repeatedly using sections of a robe to remove her own make-up. She went on to formulate a better material, which is a blend of premium, antibacterial polyester that contains millions of tiny hair-like fibres that work as a suction cup to pull all make-up up and out of the skin. The material is dermatologist-approved and safe for all skin types.
McCarthy is passionate about sustainability and says that her invention is free of chemicals, and that each cloth lasts a thousand washes and up to three to five years.
Promising to erase all kinds of make-up, including waterproof mascara, eyeliner, foundation and lipstick, The Original MakeUp Eraser is now a global brand and claims to be the world’s No 1 sustainable make-up remover. It is 100% vegan, cruelty-free and environmentally friendly, and each MakeUp Eraser is equal to 3,600 make-up wipes.
