Wella Professionals hosting TrendVision Award virtual events
Wella Professionals is adding a new element to the TrendVision Award 2021, with the company to run three virtual events in June.
Taking place on 8, 9 and 10 June, each one will feature model presentations from Wella artists as they demonstrate their interpretation of specific TrendVision Award categories in a step-by-step format.
The 45-minute events will also include interviews with TrendVision Award judges and past winners, as well as the announcement of the Photographic winners. They will be hosted by Wella’s Fergal Doyle and award-winning hairdresser Melissa Timperley.
Maxine McArthur and Darren Waterfall from MW Education and Charlie Taylor will be sharing education specifically geared towards students, while Robert Eaton and HOB’s Jake Unger and Warren Boodaghian will focus on colour. Editorial hair experts James Earnshaw and Michelle Thompson will be sharing their expertise in a session.
According to Wella Professionals, the live events are also an opportunity to gain a behind-the-scenes insight into TrendVision Award 2020 Gold winners’ collection shoot, which was mentored by multi-award-winning hairdressers from D&J Ambrose, Darren Ambrose and Clayde Baumann, and industry photographer Kai Wan from Pkai Hair.
The TrendVision Award 2021 will have a digital semi-final, with plans for a live final in October 2021. Colour Artist, Craft Artist, Colour Specialist and Xposure will compete live at the TrendVision Award 2021 UK & Ireland Final, while Editorial Look, Style Master and Natural Texture Artist will submit their final entry digitally.
However, a winner and runner-up for each category will be announced at the live final at the Roundhouse, London on Monday, 11 October (subject to Covid-19 guidelines).
