Wella Professionals launches #CountOnWella campaign

Wella Professionals has launched its #CountOnWella digital-first campaign to offer support to salons and stylists during challenging times.
The campaign will see Wella ambassadors, educators and experts share advice across the company’s social channels and Wellastore on a range of issues, such as how to tackle rising costs.
The community will also be sharing its knowledge on how to approach potential mental health issues over the coming months, both personally and from a business perspective.
According to Wella Professionals, it has always stood by its customers and understands their business needs.
“Our absolute priority is always to provide the best business support for our salon partners, and to stand by their side in good and bad times – this is what we’ve done for the past 140 years,” said Max Amen, general manager Wella Company – UK & Ireland.