Wella Professionals’ WE Create event returns for 2022

Wella Professionals’ WE Create is back for 2022, with the global virtual event taking place on 18 September.

Last year marked the first WE Create, and this year’s two-hour  event promises to unite, inspire, entertain and educate hair professionals all over the world.

Aimed at hairdressers of all levels and abilities, the 2022 programme will focus on the power of transformation, with Wella experts and industry figures sharing their expertise to help stylists and colourists build their businesses, boost their creativity and develop fresh ideas to take back to their clients.

A team of global artists will contribute to WE Create 2022, including James Earnshaw, Robert Eaton, Michelle Thompson, Christelle Barron-Hough, Akin Konizi, Patricia Nikole, Briana Cisneros, Cenk Yesil, Dereq Clarke, Romeu Filipe, Noriyoshi Miyachi, Vincenzo Panico and Renya Xydis.

There will also be an introduction from Wella Company CEO Annie Young-Scrivner and highlights from New York Fashion Week.

Two shows will be held on the day, with Ireland viewers able to tune in at 12pm and 6pm.