Xpert to distribute Olaplex in south-east England and Scotland

Xpert Professional has been appointed distributor of Olaplex to the hair and beauty sector in the south-east of England and Scotland.

The company has managed the distribution network for the hair care and styling brand in Ireland since 2015.

Founded in 1997 by managing director David Donnellan, Xpert Professional represents over 20 hair and beauty brands, including Alfaparf Milano Professional, Joico, R+Co, Nak Hair and Dibi Milano.

Olaplex is one of the largest independent haircare brands in the world, with over 100 global patents, and is known for its ‘bond-building’ technology.

“Xpert Professional is delighted to become a distributor for Olaplex in Scotland and SE England,” said Donnellan. “As an established cosmetic distributor, we will bring a wealth of knowledge and experience to this market leading brand.”